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Chinese settle on London as prime location
By Andrew Moody
Aug 9 2010 9:42
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Provided to China Daily
The Lancasters by Hyde Park, one of London's premier new-build developments, which is proving popular with Chinese investors. Prices start at 22 million yuan for 90-square-meter apartments, rising to 215 million yuan for the 900 square meter version.

LONDON - Walking around some of London's affluent retail areas such as Bond Street and Knightsbridge, the intonations of Putonghua are never far out of hearing.

Expensively dressed Chinese people are there to shop for the expensive items they now see as their right.

But it is no longer just Louis Vuitton handbags or diamond jewelry they are buying. China's new rich now want to splash out millions to buy property in one of the most expensive cities in the world.

According to the research arm of Knight Frank, the leading estate agent, people from Hong Kong and the Chinese mainland are now the biggest overseas buyers of central London new-build property, accounting for one in 10 of all purchases.

Such properties do not come cheap. Even modest flats in central London can change hands at more than 1 million pounds ($1.57 million), or 11 million yuan.

One of the most exclusive new developments currently on the market, which has attracted a lot of Chinese interest is The Lancasters by Hyde Park, where the biggest four bedroom apartments are for sale for 20 million pounds.

John F. J. Kennedy, a partner at Knight Frank, said the influx of Chinese buyers has been a relatively recent phenomenon.

"Just over 12 months ago we began to see the first signs of this. The people coming in are mainly from the Chinese mainland and Hong Kong. They are either looking for investment or somewhere for their children while they are at university," he said.

The Chinese buyers appear to be taking advantage of what seems to be a once in a generation opportunity.

The value of the pound (in which London properties are obviously valued) has slumped by around 30 percent against the yuan over the past two years while properties fell in value in prime central London by around 25 percent from their peak in 2007 to the first quarter of 2009. Although values have since recovered, at one stage prices in yuan terms were half the price they were at the top of the market.

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