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School of style
By Gan Tian
Jan 10 2012 8:53
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Photos by Zhang Wei/China Daily
Beijing Institute of Fashion Technology students studying modeling, at a class.

The music stops, and someone angrily howls at 18-year-old Hu Naiyue, as she strikes a pose and flashes a smile on the runway. "You are showcasing an evening dress, so I need you to be elegant, but you're acting like a woman athlete!" Offstage, young designers are dashing from room to room, rulers and mannequins in tow, measuring, cutting and sewing.

While the scene could be from an episode of Next Top Super Model or Project Runway, it's actually a group of Beijing Institute of Fashion Technology (BIFT) students doing their homework.

BIFT ranks among China's most celebrated fashion colleges and is often hailed as the country's answer to Saint Martin's University or Parsons.

It has produced more than 50,000 graduates in the past three decades, many of whom have gone on to become pillars of the country's fashion industry - designers, editors and critics.

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    Students strut about the campus as if it were a catwalk, clad in Gucci and Fendi outfits, or their own designs.

    Deputy dean of BIFT's school of fashion art and engineering department Wang Qi says: "The history of the institute is the history of China's fashion industry."

    Fashion didn't really exist as a concept when the institute was founded in 1959. At that time, nearly everyone wore blue and gray Mao suits.

    The school was then called the Beijing Textile Engineering Institute and was affiliated with the Ministry of Textiles. It mostly provided courses about textile technologies - but not about style.

    BIFT began offering fashion courses in 1987 and assumed its current name a year later.

    That was when the country's fashion industry was born.

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